Video: How to use Google Analytics to improve your sites performance?
tagged Blog Traffic, blogging, Blogging Tools and Services, google analytics, improve your sites performance and Wordpress
This video provides a brief overview of how to use the Google Analytics. It is one of the best tools used by many people to monitor blog traffic and improve results online. Best part is it’s free of charge!
I use it on a daily basic to monitor how my sites are doing. You can get so much information about your site’s traffic using Google Analytics such as finding out where your visitors are coming from, what content they are seeing and what is most popular, how long they stay on the site and how many pages are viewed. The information made available to me through Google Analytics enables me to write key articles that I know people want to read about by just looking at what keyword searches are being used in search engines like Google.
Here is a small summary of what’s available. More can be seen in the video at the end.
Dashboard
The dashboard is the home page for your results. It shows how many visits you’ve had over a certain period. It also provides the site usage information which basically tells you the total number of visits, page views, average time spent on the site, bounce rate and how many new visits to your site.
Visitor’s overview
This section tells you the total number of people that visited your site in a certain period. You can change this period using the calendar tool provided. It also shows you how many absolute unique visits you’ve had which basically means all those that don’t include your own. The time spent on the site is given which is also very important information. If none of your visitors spend more than 10 seconds on your site, then something is wrong. You can use this sum to try and improve the performance of your site. Think of ways you could increase the average time spent on your blog.
Traffic Sources
This piece of information is vital. It tells you where all your traffic comes from and what the top traffic sources are. Also the keywords that people use to find your site.
Content
Again this is also great information to find out what the top content is on your site that gets read.
It’s very easy to set up Google Analytics, all you need to do is signup and insert the code Google Analytics generates for your blog into your file and upload.
