Common blog elements

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Most blogs use the following standard features:

Author byline

You will notice on some blogs they include the name of the person who wrote the post. This is a default setting know as the author byline. You can choose to remove the author byline by deleting the code from the template file.

Permalink

Short term for “permanent link,” this is the link you see in your browsers address bar. To read more about permalinks and how to create SEO titles using permalinks click here

Blogroll

The blogroll is a standard add on with every new theme but you can remove it if you don’t want it on your site. Basically a Blogroll lists the blogger’s favourite blogs in the sidebar. What I usually do is customise the blogroll by delete the existing blogs there and overwrite them with my own favourite blogs. They can be easily managed and edited in the admin control panel of your blog.

Categories

A few blogging platforms like Wordpress allow the blogger to create and assign categories
to blog entries. These categories are listed in the sidebar, so that visitors can browse the categories they are interested in. When the category is clicked it will show all the posts grouped under that specific category. You can even have sub-categories to break things down.

Comments

You can allow comments to appear under published posts and set a rule where by only the administrator is allowed to approve the comment before it appears on the site. Comments are a great way to build content on a site and to connect with your readers.

Trackbacks

I published an article about trackbacks called “Increase your Blog Traffic using TRACKBACKS“ and is well worth a read especially if you have never heard of trackbacks before.
What usually happens is you the blogger will read a post on another blog site and if you have something to say about that post then you leave a comment right? Well with a trackback, instead of leaving a comment on THEIR site you leave a comment on YOUR site. To find out how to send a trackback and how to use them effectively, read “Increase your Blog Traffic using TRACKBACKS
Something else you should know is that comments or trackbacks will not give you better search engine ranking – why? Because external links in the comments column including Trackbacks do not contribute to your Google Pagerank or any other search engine page rank. Although you might think this is not fair the one good thing to come out of it is the incoming links from other blogs that increases your blog traffic which is what you want.

Really Simple Syndication (RSS)

A final element common to most blogs is the Really Simple Syndication link (RSS). It’s a really clever technique used for notifying new content at a website. An example of a RSS feed is http://bloggerholic.com/feed. This feed contains frequently updated content which you can subscribe to if you want to, it is added to the Common Feed List. Updated information from the feed is automatically downloaded to your computer and can be viewed in Internet Explorer and other programs.  The format of the information that appears is up to you as you can customise it to show full text or a summary. You can also choose how many posts you want the RSS to show. In my example it shows the 10 most recent posts. It displays the title, link and the full body of the content.

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Facebook profiles to be made public

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SOCIAL networking website Facebook is to make the personal profiles of its 39million members available to online search engines next month. The site will let those using Google, Ask or Yahoo! see if someone has a Facebook profile and see their photograph. Until now, only members or invited friends could see the information. The only way to prevent details being revealed is to adjust security settings. Facebook said it hoped the move would attract more people to its site. The announcement is the latest security concern to dog the site. Specialists have questioned whether people should include their date of birth on a profile because it is a common question used by banks to establish identity.

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Forum vs. blogging

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I’ve had a few people ask me the question “what is better, making a blog or a forum? It’s a good question if you are looking at it from an SEO point of view. My advice to those people is to start out with a blog because they are easy to set up and free. Once set up all you need to do is advertise and manage the content. The hard part is to be consistent with the blog and keep on top of the content so you rank in the search engines. People tend to get bored on one topic and move onto something different but if you can stay focused then you will be surprised by the amount of visitors coming to your site. A forum on the other hand is also easy to set up especially if you are using a forum software like SMF, Bulletin and Phpbb however getting traffic to a forum can be harder too.
In my experience Blogs tend to get more of an audience which can also have them participating in your blog by allowing them to submit comments which can make the blog into an established information source on any subject you want.

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How to start writing posts in Wordpress

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Congratulations, you have come this far and now you are ready to get stuck in and start building the main part of your site – THE CONTENT! 
Here I am going to tell you how you start creating those posts. It’s actually very easy but I am going to give you a rundown off all the many features on the write post section.

To write a Wordpress post is very easy, follow these simple steps:

  1. Login to your Word Press administration panel
  2. Select Write from the navigation menu
  3. By default it will take you to “Write Post” page
  4. If you haven’t blogged before it looks very similar to your email e.g. hotmail, yahoo or gmail.
  5. Simple enter the title you want to call your post (or article as I like to call them) and write the content in the post box (the big white box)
  6. That’s it! When you are done, click Publish.

We are now going to look at the other features available to us on the “Write Post” page as I’m sure you are wondering what they all mean and asking yourself if you should be using them.

You’re Drafts

Wordpress automatically saves your posts as a draft but does not publish them. I found this out myself when my computer shut down on me and was relieved to find my post had been saved as a draft version.
You can also choose to save a draft by simply clicking on “Save” once your done.
If you have posts that’s are saved and not published, they will be displayed above the Write Post title. Simply click on the blue link to open that post and continue. When you are done you can click Publish and it will be live on your website.

Title

This is where you enter the title of your post. It’s a bit like the subject of an email. For search engine purposes I tend to make my titles catchy and interesting as to attract visitors to read them.
Tip: Try not to use the same title more than once as that will cause problems. You will notice in my permalinks that I have the id number shown for each post. It is for this purpose that I have that so it does not cause the search engines confusion.
REMEMEBR – Wordpress uses the same title for the post-slug. (we talk about this soon) If your title is too long, change the post-slug to something else otherwise search engines will think it’s spam. For example, if your title is “how to upgrade Wordpress” change it to “upgrade Wordpress” The shorter the better.

Post Options “Visual” or “Code

The Visual window is the default for writing new posts and most of the time you would use this unless you are particularly good at the technical stuff.
You may or may not see these two options in the form of tabs above the main window where you start writing the content or it may be called something different depending on what version of Wordpress you are using, for example it may be called “basic” and advanced”

Post Area

The big white box is where you enter your content, links, images and whatever else you want inside here. This is your main body just like in an email. Because it’s visual rich text editor you can highlight, format, use bullet points, add hyperlinks and so on. Unlike Blogger you can also use the “spilt post with more tag” button. This button means you can excerpt the way your posts appear on the page e.g. introductory paragraph and then continue the rest of the article on read more

Formatting Options

Formatting options can be found above the white textarea box where you write content. They are displayed as picture icons and if you use any Microsoft application you will recognize most of the symbols, i.e. bold, italic, bullet points and so on.

Upload

You can have images inside your content and can be easily inserted within the write post page. Follow the steps below:

  1. Click Browse my picture under the Upload section. The Choose file window will appear
  2. Look for your picture and click Open
  3. Enter a title and description and click the upload button.
  4. You can choose to show the picture as a full size or thumbnail and can also link the image to any file.
  5. Click “Send to Editor”. You can format the image to add a border, align the image or remove the border by changing the border value to a 0. To format the image you will need to click on the image to select it (you will see white square boxes around the image once selected) then click insert/edit image button on the text area formatting toolbar.

Save and Continue Editing

Below the Post text area box are three buttons – Save, Save and continue editing, and publish. If you would like to save the post to your database as a draft copy click save, if you would like to save the post but continue working on it, click Save and continue editing. When you are ready to make the post live you can hit the publish button. Once saved you will be able to see a preview of your post at the bottom of the screen.

Categories

On the left hand side of the screen you will see categories. You can add categories from here and you can select what category you want to add this post to by simply ticking the checkbox beside the category name. The uncategorized category will be checked by default each time you want to make a new post, unless you have already changed the name of that category. Check your categories are correct before publishing a post and remember that its’ not good to go back and keep changing once its already published because you will get broken links in the search engines which in turn may affect your page ranking.

Discussion

You can choose to allow comments and pings. If you want visitors to your site to post comments then make sure this is checked. Allowing Pings means that someone can post pingbacks or trackbacks to this particular post. Make sure this is also checked.

Post Password

This is quite handy because you can make a post private and there are many reasons you may want to do this and Wordpress gives you that option. Only those with the password will be able to read it. When your post is published and someone clicks on the post title, it will take them to a page where the user is required to enter a password.

Optional Excerpt

This is a new feature for me on Wordpress that came by default with the template. I didn’t really know what it was until I started using it.
When you create a post, you can set it up so that Wordpress will take a small part of that post and use it as your excerpt on the category, archive and search pages and maybe in your Feed. Wordpress decides what small part to display.

With the Optional Excerpt, though, you can create your own excerpt for each post you have written. Doing this allows you to highlight some important text from within the post, rather than the start of the post. You can also use relevant phrases and keywords.

Post Status

You will see a post status box on the right hand side of the screen. There are three options. Published, Draft, and Private. To save the post as a Draft, choose Draft. To publish the post when you click Save, then choose Publish. To keep the post private, choose Private.

Send Trackbacks To

Trackbacks are a cool feature because as an author of a blog you can leave comments on other blog sites e.g. another Wordpress blog without even visiting the blog. These are called either Pingbacks or Trackbacks. It is a way of informing other bloggers whenever they refer to a post from another site in their own post. To send trackbacks from this post, simply enter the URL or website addresses in the box. Separate multiple URLs with spaces

Post Slug

The post slug is where Wordpress will automatically create a link, if you are using Permalinks, in other words this name will be shown in your url. It’s a good idea to check your post slug before saving as changes later on can affect your Google ranking due to broken links.
Tip: check to make sure the post slug too long otherwise Google will think it’s spam, for example if your post title is “how to upgrade Word press” change your post slug to “upgrade Wordpress” You can manually change your post-slug.

Any commas, quotes, apostrophes, and other non-HTML favorable characters that you may have used in your title are removed and a dash is inserted between each word. For example if your title is “create Wordpress category”, it will be changed “create-Wordpress-category” as you post slug.

Post Timestamp

By default, the time that is saved is the current time at which you have saved your post. You can manually change this using the checkbox and change the date and time. If you’re date and time is in the future then your posts won’t appear on the site until after that date. This is good if you want to write a number of posts and set them up so each post is published automatically on that future date.

Custom Fields

Custom Fields provide a way to enhance information on your site and can change the way a post is displayed. These are mainly used by plugins, however you can easily edit the information you see in this section.  I use my custom fields to insert my own Meta tags. Meta tags are a Wordpress plugin which passes information to search engines crawlers.

The Word Press Bookmarklet

At the bottom of your Write Post screen is another feature of Word Press called The Word Press Bookmarklet. All you need to do is Right click on the link and choose “Add to favorites” to create a posting shortcut. You can use it on a page you want to write about and with a simple click you get the Write Post form with the title and selected text already filled in. You can change the information you see like, change the title, select the categories, and when you are ready, choose Save as Draft, Save as private, and publish. Once you click publish your post will be live on your site for the world to see.

Note: Something you need to know is Wordpress posts a post automatically called Hello World. You can delete it. To do this go to “Manage” from the navigation menu. This will show you the last 15 posts. You can delete any post you don’t want or that are not yours. 

Proceed to: How to allow and approve comments in Wordpress                        
Go back to:Wordpress for Dummies

This book “Wordpress for Dummies” provides you with everything you need to get up and running with WordPress. The book covers blogging basics, choosing a hosting solution or setting up a host, developing blog content, syndicating blog posts with RSS, launching a specialized blog (including podcasting, photoblogging, mobile blogging, and videoblogging), and even earning revenue.
It Includes help on every aspect of installing and using WordPress, illustrations from real-world WordPress blogs, step-by-step tutorials on key topics, and insights from bloggers who have used WordPress

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What is a Blog?

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A blog is basically an online diary where you write stuff on an ongoing basis that is available on the web. It’s Free and anyone can create one. There are many places you can go to create a blog such as bloggers.com and Wordpress. Wordpress is my favorite and nearly all my sites are created using Wordpress.

You can use the money making ideas mentioned within a blog too. A good one is Google Adsense as Google loves to give out Adsense accounts to bloggers owners.

Before you create your account determine your blog topic first. Write about something you will enjoy, something you are passionate about, it can even be a simple diary of your day to day thoughts. I will say this though, if you have knowledge on any commercial or industrial topic, this will usually get you higher paying Adsense Ads.

Once you have a topic chosen, it only takes about 10 minutes to setup a blog.

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How to make a Blog

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Whether you are a beginner, novice or experienced designer, we explain all the essentials of blog creation and building a successful blog for your personal or commercial website and we guide you in the right direction. This tutorial gives you a complete and thorough understanding of the web and how it works and will walk you through all the steps to create your own blog website explaining exactly what to do from registering a domain name to marketing your website.

Contents

Domain Name Registration

  • Things to consider when registering a domain
  • Choosing a domain name
  • What if your domain name is not available?

Blog Hosting

  • Things to consider when choosing a web host
  • What do I get when I host with someone
  • How much does hosting cost

Building your Blog

  • How do I get Started?
  • Blog Software
  • Freelance Web Designer

Make Money with your Blog

  • E-commerce
  • Affiliates Programs
  • Paid Ads
  • AdSense

Marketing your Blog

  • What is Page Ranking
  • Getting Traffic to your Website
  • Search Engines
  • Directories - Get Listed on DMOZ, Yahoo and More
  • Link Exchanges - Add your URL to increase your links popularity

Search Engine Optimization

  • External Links
  • Content
  • Don’t have Similar Looking Websites
  • Inbound Links
  • Make your links work
  • Sitemap
  • “Keywords”, “Description” and “Page Title”
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